Let's Play

Trollbeads as a brand has some of the most creative and loyal friends in the world, and we love to play with them. Together we make global events happen every year and the starting point is always about creating emotional connections between people on the basis of our jewellery. The main goal of the events, whether they are online, offline or both, is always to allow participants to express themselves and to be creative.

People's Bead

People's Bead is one of our most exciting annual events where YOU can become a Trollbeads designer. It is a bead inspired by people, designed by people, and selected by people.

The winning artist will become part of the Trollbeads family of talented artists and designers and receive a $5,000 designer’s fee as well as the winning bead created in 18k gold!

The winning bead design will be released with Trollbeads’ annual Autumn Collection.

Trollbeads Day

A global day of celebration

Trollbeads Day is a day dedicated to celebrate all women who wear Trollbeads as a part of their personality, wardrobe and life story. Every year a Limited Edition bead is released exclusively made for Trollbeads Day.

In 2017 Lise Aagaard designed the limited edition bead: a hand-faceted Golden Rutilated Quartz.

Trollbeads Day took place on June 17, 2017.

Share a Christmas Card

Share a Christmas Card is a fun worldwide event where we give away a prize each day of December!

Our Trollbeads fans are encouraged to send Christmas cards to five random participants and in return they receive Christmas cards from friends of Trollbeads around the world.

Every Christmas card received is another chance to win a prize.

A magical event at a magical time of year!

World Tour

Through our World Tour collections we have 'visited' a wide range of countries where local retailers together with Trollbeads friends introduce four new beads exploring the history, culture, and charming quirks of that corner of the globe. We are often told how friends of Trollbeads from one part of the world get in touch with friends from another part of the world to swap World Tour beads - only because they have the connection to the brand in common. This creates new, intercultural friendships and perhaps an interest for another country's culture, norms, and history.

Found a Bead

"Found a Bead" is an example of an event, that was extremely successful.

In January 2009, we asked our retailers all over the world to distribute 5-10 'Smiley beads' (beads designed specifically for the event and not available for general sale) in their local areas. The beads were all attached to a note, which asked the finder to go to a website and share how they found or received the bead.

More than 3,500 people from 32 different countries registered on the website and today there is still a huge demand for the limited edition Smiley beads.