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Events

Trollbeads as a brand has some of the most creative and loyal friends in the world, and we love to play with them. Together we make global events happen every year and the starting point is always about creating emotional connections between people on the basis of our jewellery. The main goal of the events, whether they are online, offline or both, is always to allow participants to express themselves and to be creative.

Peoples Bead Winner 2019

The winner of the People's Bead 2019 Design competition has been found: Giada Manfredi from Italy with her Turtle Flower bead.

People's Bead is one of our most exciting events where YOU can become a Trollbeads designer. People's Bead is a bead inspired by people, designed by people, and selected by people. The winning artist will become part of the Trollbeads family of talented artists and designers and receive a $5,000 designer’s fee as well as the winning bead created in 18k gold!

A global day of celebration

Trollbeads Day

Trollbeads Day is a day dedicated to celebrate all women who wear Trollbeads as a part of their personality, wardrobe and life story. Every year a Limited Edition bead is released exclusively made for Trollbeads Day.

Trollbeads Day took place on June 15, 2019 and six exclusive new beads in porcelain were introduced.

Check with your local retailer for more details.

The Happy Birthday Bead 2019
NEW EVENT BEAD

Happy Birthday 2019

NEW EVENT BEAD

Happy Birthday 2019

Happy Birthday 2019 is a new limited-edition faceted glass bead. The bead is not for sale in stores nor online, but...

Host a birthday party at your local Trollbeads retailer, and we will give it to you as a birthday present!

Contact your local Trollbeads store to learn more about the event.

Share a Christmas Card

Share a Christmas Card is a fun worldwide event where we give away a prize each day of December!

Our Trollbeads fans are encouraged to send Christmas cards to five random participants and in return they receive Christmas cards from friends of Trollbeads around the world.

Every Christmas card received is another chance to win a prize.

A magical event at a magical time of year!

Smiling Beads

Found a Bead

"Found a Bead" is an example of an event, that was extremely successful.

In January 2009, we asked our retailers all over the world to distribute 5-10 'Smiling beads' (beads designed specifically for the event and not available for general sale) in their local areas. The beads were all attached to a note, which asked the finder to go to a website and share how they found or received the bead.

More than 3,500 people from 32 different countries registered on the website and today there is still a huge demand for the limited edition Smiling beads.