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Events

Trollbeads as a brand has some of the most creative and loyal friends in the world, and we love to have fun with them. Together we make global events happen every year and the starting point is always about creating emotional connections between people based on our jewelry. The main goal of the events, whether they are online, offline or both, is always to allow participants to express themselves and to be creative.

A Trollbeads event

People’s Uniques

People’s Uniques is the newest event by Trollbeads.

The event is all about Uniques. Participants will upload images of their preferred Uniques beads, vote for their favorites and the result will be a stunning and powerful limited edition Uniques kit consisting of the top 6 Uniques beads based on the voting.

The participants who uploaded images for the top 6 beads will each win the limited edition kit for themselves and a friend.

Let us see, which Uniques are closest to your hearts!

The winning design will be announced on August 20, 2021

People's Bead 2021

You have voted for the top finalist and we are counting the votes to find the winner!
The design will be available online and in stores from September 3.

People's Bead is one of our most exciting events where YOU can become a Trollbeads designer. People's Bead is a bead inspired by people, designed by people, and selected by people.

The winning artist will become part of the Trollbeads family of talented artists and designers and receive the winning bead created in 18k gold!

A global day of celebration

Trollbeads Day

Trollbeads Day is a day dedicated to celebrate all who wear Trollbeads as a part of their personality, wardrobe and life story. Every year a Limited Edition bead is released exclusively made for Trollbeads Day.

The Happy Birthday Bead 2021
Birthday Bead 2021

Happy Birthday!

LIMITED BEAD

Happy Birthday Bead

Host a birthday party at your local Trollbeads retailer, and we will give you a limited Happy Birthday bead as a birthday present!

The birthday bead cannot be purchased in stores or online.

Contact your local Trollbeads store to learn more about the event.

Share a Christmas Card

Share a Christmas Card is a fun worldwide event where we give away a prize each day of December!

Our Trollbeads fans are encouraged to send Christmas cards to five random participants and in return they receive Christmas cards from friends of Trollbeads around the world.

Every Christmas card received is another chance to win a prize.

A magical event at a magical time of year!

Smiling Beads

Found a Bead

"Found a Bead" was an extremely successful event.

In January 2009, we asked our retailers all over the world to distribute 5-10 'Smiling beads' (beads designed specifically for the event and not available for general sale) in their local areas. The beads were all attached to a note, which asked the finder to go to a website and share how they found or received the bead.

More than 3,500 people from 32 different countries registered on the website and today there is still a huge demand for the limited edition Smiling beads.

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Global Event Bead 2021

Gentle Touch

Limited Bead

Global Event Bead 2021

"Have a heart that never hardens, and a temper that never tires, and a touch that never hurts."
- Charles Dickens

Gentle Touch is the official Global Event Bead 2021. This bead cannot be bought online - only in stores at events!

The bead is a limited edition glass bead with a very special faceted cut – unlike any of our other beads.