Every story has a bead

We invented the world’s first and finest bead-on-bracelet concept that allows YOU to customise jewellery to fit your taste, personality, and stories.

Trollbeads products include beads on bracelets, necklaces, earrings, rings and accessories.

Every piece of jewellery can be taken apart and reinvented by using new combinations.

It’s creative. It’s playful. It’s unique. It’s you.