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Trollbeads as a brand has some of the most creative and loyal friends in the world, and we love to play with them. Together we make global events happen every year and the starting point is always about creating emotional connections between people on the basis of our jewellery. The main goal of the events, whether they are online, offline or both, is always to allow participants to express themselves and to be creative.

A Trollbeads event

People’s Uniques

People’s Uniques is the newest event by Trollbeads.

The event is all about Uniques. Participants will upload images of their preferred Uniques beads, vote for their favourites and the result will be a stunning and powerful limited edition Uniques kit consisting of the top 6 Uniques beads based on the voting.

The participants who uploaded images for the top 6 beads will each win the limited edition kit for themselves and a friend.

Let us see, which Uniques that are closest to your hearts!

The winning design will be announced on August 20, 2021

People's Bead 2021

You have voted for the top finalist and we are counting the votes to find the winner!
The design will be available online and in stores from September 3.

People's Bead is one of our most exciting events where YOU can become a Trollbeads designer. People's Bead is a bead inspired by people, designed by people, and selected by people.

The winning artist will become part of the Trollbeads family of talented artists and designers and receive the winning bead created in 18k gold!

A global day of celebration

Trollbeads Day

Trollbeads Day is a day dedicated to celebrate all who wear Trollbeads as a part of their personality, wardrobe and life story. Every year a Limited Edition bead is released exclusively made for Trollbeads Day.

2021 Trollbeads day jewellery beads in Sterling silver with Lapis Lazuli, Chalcedony or Aventurine

Trollbeads Day 2021

The Happy Birthday Bead 2021
Birthday Bead 2021

Happy Birthday!


Happy Birthday Bead

Host a birthday party at your local Trollbeads retailer, and we will give you a limited Happy Birthday bead as a birthday present!

The birthday bead cannot be purchased in stores or online.

Contact your local Trollbeads store to learn more about the event.

Share a Christmas Card

Share a Christmas Card is a fun worldwide event where we give away a prize each day of December!

Our Trollbeads fans are encouraged to send Christmas cards to five random participants and in return they receive Christmas cards from friends of Trollbeads around the world.

Every Christmas card received is another chance to win a prize.

A magical event at a magical time of year!

Global Event Bead 2021

Gentle Touch

Limited Bead

Global Event Bead 2021

"Have a heart that never hardens, and a temper that never tires, and a touch that never hurts."
- Charles Dickens

Gentle Touch is the official Global Event Bead 2021. This bead cannot be bought online - only in stores at events!

The bead is a limited edition glass bead with a very special faceted cut – unlike any of our other beads.