Let's Play

Trollbeads as a brand has some of the most creative and loyal friends in the world, and we love to play with them. Together we make global events happen every year and the starting point is always about creating emotional connections between people on the basis of our jewellery. The main goal of the events, whether they are online, offline or both, is always to allow participants to express themselves and to be creative.

People's Bead

For the 10th time, we invited you to design your own bead in the People’s Bead 2018 competition.

The winner has been found and will be announced on August 24th and available in stores on September 7th.
We would like to thank everyone who designed and/or was a part of our jury! You constantly amaze us with your creativity and adroitness.

Life is for living – be creative about it!

Trollbeads Day

A global day of celebration

Trollbeads Day is a day dedicated to celebrate all women who wear Trollbeads as a part of their personality, wardrobe and life story. Every year a Limited Edition bead is released exclusively made for Trollbeads Day.

In 2018 Lise Aagaard designed the limited edition bead: Wings of Amber. These unique stunning beads come with either one or two Sterling silver insects resting their wings on the golden amber.

Trollbeads Day took place on June 9, 2018.

Share a Christmas Card

Share a Christmas Card is a fun worldwide event where we give away a prize each day of December!

Our Trollbeads fans are encouraged to send Christmas cards to five random participants and in return they receive Christmas cards from friends of Trollbeads around the world.

Every Christmas card received is another chance to win a prize.

A magical event at a magical time of year!

About us - lets play - share a christmas card
About us - lets play - found a bead

Found a Bead

"Found a Bead" is an example of an event, that was extremely successful.

In January 2009, we asked our retailers all over the world to distribute 5-10 'Smiling beads' (beads designed specifically for the event and not available for general sale) in their local areas. The beads were all attached to a note, which asked the finder to go to a website and share how they found or received the bead.

More than 3,500 people from 32 different countries registered on the website and today there is still a huge demand for the limited edition Smiling beads.