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Trollbeads as a brand has some of the most creative and loyal friends in the world, and we love to play with them. Together we make global events happen every year and the starting point is always about creating emotional connections between people on the basis of our jewellery. The main goal of the events, whether they are online, offline or both, is always to allow participants to express themselves and to be creative.

APRIL 25, 2020

Trollbeads Grand Event 3.0

Glæd dig til en hel dag i godt selskab med Trollbeads og masser af Trollbeads samlere.

Du kan se frem til et stort udvalg af de smukkeste kugler: sten, rav og unika, samt masser af gode tilbud og specielle kugler, der er særligt udvalgt til denne dag.
Til eventet er det også muligt at købe den nye eftertragtede eventkugle Elegance.

Der er et begrænset antal pladser, så skynd dig at sikre dig din her.

A Trollbeads event

People’s Uniques

People’s Uniques is the newest event by Trollbeads.

The event is all about Uniques. Participants will upload images of their preferred Uniques beads, vote for their favourites and the result will be a stunning and powerful limited edition Uniques kit consisting of the top 6 Uniques beads based on the voting.

The participants who uploaded images for the top 6 beads will each win the limited edition kit for themselves and a friend.

Let us see, which Uniques that are closest to your hearts!

Soon it is that time of year - time to be creative

People's Bead 2020

We invite you to design your own bead in the People’s Bead event and get the chance to win your own bead in 18 K gold.

Join the event as a designer or help us find this year’s winner by signing up as jury member!

The event starts on March 16.

The winning bead will be announced on September 4 and will be available for purchase on September 18.

A global day of celebration

Trollbeads Day

Trollbeads Day is a day dedicated to celebrate all who wear Trollbeads as a part of their personality, wardrobe and life story. Every year a Limited Edition bead is released exclusively made for Trollbeads Day.

June 15, 2019 six exclusive new beads in porcelain were introduced.


Happy Birthday 2020

Happy Birthday 2020 is a new limited-edition faceted glass bead. The bead is not for sale in stores nor online, but...

Host a birthday party at your local Trollbeads retailer, and we will give it to you as a birthday present!

Contact your local Trollbeads store to learn more about the event.

Share a Christmas Card

Share a Christmas Card is a fun worldwide event where we give away a prize each day of December!

Our Trollbeads fans are encouraged to send Christmas cards to five random participants and in return they receive Christmas cards from friends of Trollbeads around the world.

Every Christmas card received is another chance to win a prize.

A magical event at a magical time of year!

Smiling Beads

Found a Bead

"Found a Bead" was an extremely successful event.

In January 2009, we asked our retailers all over the world to distribute 5-10 'Smiling beads' (beads designed specifically for the event and not available for general sale) in their local areas. The beads were all attached to a note, which asked the finder to go to a website and share how they found or received the bead.

More than 3,500 people from 32 different countries registered on the website and today there is still a huge demand for the limited edition Smiling beads.

Global Event Bead 2020

Simplicity is the ultimate sophistication. - Leonardo da Vinci

Sophistication is the official Global Event Bead 2020. This bead cannot be bought online - only in stores at events!

The bead is a limited edition glass bead with a very special faceted cut – unlike any of our other beads.