The Trollbeads family The Trollbeads family

1976

The original since 1976

The story of the original and unique Trollbeads starts in Denmark. Trollbeads is born as a family company and still today it remains so. “Some have ideas, some have talent for design, some can find technical solutions and others still have the courage to make it happen. And all of us enjoy working together on a project. It’s that simple”, says Lise Aagaard.

1976

The first silver bead

Faces was the very first bead in the collection. It is a silver bead combined of six faces, and it is designed by Lise Aagaard’s brother, Søren "Silversmith" Nielsen. 


Trollbeads are made with a blend of new and ancient techniques. Most silver Trollbeads are modelled using the 3000-year-old technique, the so-called 'cire perdu' or 'lost wax' method.

1988

Gold enters the collection

For thousands of years gold has been the ultimate symbol of power, wealth and divinity. Trollbeads are made in 18K gold – the perfect balance of purity and strength.

VIEW THE GOLD COLLECTION


2000

THE CHARACTERISTIC LOCK

The first characteristic Trollbeads locks are added to the collection. The idea of letting the lock be a piece of jewelry in itself is still unique for the Trollbeads brand today.

SHOP LOCKS
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2000

GROWING THE FAMILY



Until 2000, all beads were designed by the Nielsen/Aagaard family. To increase diversity of the collection, 10 Danish jewelry designers were invited to design for Trollbeads. Today, we count more than 60 Trollbeads designers.

SEE DESIGNERS

2003

TROLLBEADS GOES ABROAD


In 2003, Trollbeads adventures start in new countries: Hong Kong, USA and Spain. Today you can find Trollbeads in more than 40 countries all over the world.

FIND A STORE
Long fanatsy necklace with various glass beads

2003

ONE MORE WAY TO CARRY YOUR BEADS


In 2003 the Trollbeads collection is extended with the Fantasy Necklace. You can design and combine the Fantasy Necklace in endless ways, using beads and pendants from the collection.

SHOP NECKLACES
Earring hook with Flower Freedom and medium and longfancy drops Earring hook with Flower Freedom and medium and longfancy drops


2004

Earrings

New, adorable designs were released to compliment the original concept.

SHOP OUR EARRINGS
Sterling silver foxtail bracelet with beads of glass, silver and gold Sterling silver foxtail bracelet with beads of glass, silver and gold

2005

The Sterling silver bracelet

The Sterling silver bracelet as we know it today was designed in 2005. Before 2005 you had to use tools to add new beads, With the new design and changeable locks it was made possible to design and redesign your bracelet every day!

START YOUR STORY
Stack of leather jewellery bracelets with Unique beads in vibrant colours Stack of leather jewellery bracelets with Unique beads in vibrant colours

2005

The first Uniques workshop

Alongside Tibet Charity, Lise Aagaard developed the Tibet Beads project in 2005 to give unemployed Tibetan refugees in India an opportunity to learn new skills and earn an income.

MORE ABOUT UNIQUES

2007

PLAYING WITH THE CUSTOMERS


Trollbeads starts a big online event that shows the playfulness of the brand: “Where did you take your Trollbeads this summer”?

VIEW OUR CURRENT EVENTS
Hand holding a poloroid wearing a leather bracelet with amber and petite beads

2007

THE NORDIC GOLD




Amber is added to the collection. 50 million years on the way to your bracelet. It is almost incomprehensible how long ago that is, but that specific moment in time is what we see. 

SHOP OUR AMBER BEADS
Raw gemstones and a finished Trollbeads emerald bead Raw gemstones and a finished Trollbeads emerald bead

2008

Gemstones are added to the Trollbeads Collection

Born under enormous pressure since the dawn of time, these pieces of raw rocks are dug out of the bowels of the earth and made into exquisite jewelry of timeless beauty. 

SHOP GEMSTONE BEADS
Rose Pearl ring, gold Troll ring and Neverending gold ring Rose Pearl ring, gold Troll ring and Neverending gold ring

2008

It is time for a ring

A beautiful collection of rings sees the light of day. Many of the spectacular designs are still in the collection. 

SHOP RINGS

2009

JAIPUR, INDIA UNIQUES WORKSHOP



Following the first Uniques project, Lise Aagaard decided to start a project in Jaipur. This time the focus was on helping women with a challenging background

OUR RESPONSIBILITY
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2009

SMILING BEAD EVENT




Retailers across the world were distributing limited edition Smiley beads attached to a note which asked the finder to go to a website and share how they found the bead. More than 3,500 people from 32 countries shared heartfelt and funny stories.

SEE OUR CURRENT EVENTS

2009 – SHARE A CHRISTMAS CARD



Trollbeads encourage everyone to share their Christmas enthusiasm and celebration by joining the event and send Christmas cards to at least five people all around the world.

Registering a share christmas card typist wearing bracelet with glass and silver beads Registering a share christmas card typist wearing bracelet with glass and silver beads
Creative hands wearing trolbeads bracelets holding tools Creative hands wearing trolbeads bracelets holding tools
Malawi workshop crew with Lise Aagaard Malawi workshop crew with Lise Aagaard

2010

Malawi Uniques Workshop 

Trollbeads funded the Malawi Trollbeads Workshop, which gave a group of challenged young people the opportunity to learn the artistry of making glass beads.

2010

The World Tour











13 countries each had 4 beads created which symbolized their country. The once involved were: Australia, Austria, Denmark, Germany, Hong Kong, Italy, Japan, Lithuania, Netherlands, South Africa, Switzerland, U.K. and the U.S.A.

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2010

The leather Bracelet

Launch of a new way to carry your beads - the leather bracelet. 

SHOP LEATHER
Twisted bangles with gemstone beads and a neverending ring on model Twisted bangles with gemstone beads and a neverending ring on model

2012

Introducing the bangle

The bangle is introduced in the Trollbeads Collection. Launched in Sterling silver, gold plated and copper.

SHOP BANGLES
Trollbeads Headquarters Trollbeads Headquarters

2012

Trollbeads move to Toldbodgade

Lise designs the façade of the building, and it is ready for the Trollbeads family to move in, in 2012.

Bonus info: There are small lizards hiding in the pattern.

Joyful sterling silver jewellery bead Joyful sterling silver jewellery bead

2012

Mother's Day

The first Mother’s Day bead is introduced: Joyful.


See the first mothers day bead here >

SHOP MOTHER'S DAY GIFTS

2013 – LIMITED EDITION BRACELETS ARE INTRODUCED


A bracelet including a new glass bead, new silver bead and a new lock. The bracelet can only be bought as a finished piece.

Trollbeads day bead from 2014

2015 – BLACK FRIDAY


Trollbeads decided to celebrate Black Friday in a different manner and released the first Black Friday limited edition bead in 2015 – Midnight Brilliance.

Deep ocean glass jewellery bead Deep ocean glass jewellery bead

2016

A new type of Glass bead

Deep Ocean was introduced in 2016. With a different shape and the same characteristic Trollbeads silver core, it is a perfect match for our Fantasy necklaces. 

SEE THE BEAD
Tiara with withe pearls and sterling silver tiara flower spacers with white pearls Tiara with withe pearls and sterling silver tiara flower spacers with white pearls

2016

Princess of the gala

In 2016 it was time to feel like a princess. The Trollbeads Tiara takes a revolutionary approach to jewelry design, allowing you to create your own tiara by using beautiful spacers and beads.

SEE OUR HAIR JEWELRY
Neck bangle with citrin tassel Neck bangle with citrin tassel

2016

Neck bangle

In 2016 the stunning Neck Bangle was launched. 

SHOP NECK BANGLES
Rings you can change Rings you can change

2016

Ring of change

The first customizable ring was introduced. Now you could wear your most precious Trollbeads on your finger.

SHOP ALL RINGS
Pikachu cutout with a Pokeball bead Pikachu cutout with a Pokeball bead

2016

Pokeball event

Glass beads looking like Pokeballs was scattered around the world for customers to find them. This resulted in many great photos and stories. 

SEE MORE

2017

TROLLBEADS TRICK



Trollbeads introduce Trollbeads Tricks and share some of the many different stylings you can do with Trollbeads jewelry.

SEE OUR TRICKS
Mens bracelet on tatooed man on bike

2017

MEN’S COLLECTION IS INTRODUCED


34 new finished pieces were released. This included several leather bracelets, sterling silver bracelets and leather and sterling silver necklaces.

SEE CURRENT COLLECTION

2018 – MORE HAIR JEWELRY


We welcome the French Twist Comb and Alice band to the collection. Now you can style your hairdo with your favourite Trollbeads.


SEE MORE >>

2019

ROUND GEMSTONES


Gemstones are introduced in a smaller, round version, with a smooth surface. 

EXPLORE ROUND GEMSTONES
Blue Leather Trollbeads bracelet with round gemstones, silver and porcelain jewellery beads

2019

PORCELAIN BEADS


First time introduced as limited editions for Trollbeads Day in 2019.

EXPLORE CURRENT PORCELIAN
Ring with Chalcedony gemstone bead Ring with Chalcedony gemstone bead

2020

New types of customizable rings

Introducing the Elegant Fantasy Ring, Swirling Fantasy Ring, Mermaid Fantasy Ring and Lucky Stars Fantasy Ring.

EXPLORE ALL RINGS

2020

People’s Uniques event

An exciting event that uncovers our customers favorite Uniques. The six winning beads become a limited edition Uniques kit. 

SEE ALL WINNING KITS
Beads on a bracelet - telling a story Beads on a bracelet - telling a story

EVERY STORY HAS A BEAD


Each piece in the Trollbeads collection has its own little history, taking its inspiration from all over the world. Every bracelet can be truly unique with inspiration from mythology, astrology, fairy tales, fauna, spirituality, cultural diversity, and last but certainly not least, in the familiar things of everyday living.