The original since 1976
The story of the original and unique Trollbeads starts in Denmark. Trollbeads is born as a family company and still today it remains so.
“Some have ideas, some have talent for design, some can find technical solutions and others still have the courage to make it happen. And all of us enjoy working together on a project. It’s that simple".
- Lise Aagaard.
Faces was the very first bead in the collection. It is a silver bead combined of six faces, and it is designed by Lise Aagaard’s brother, Søren "Silversmith" Nielsen.
Trollbeads are made with a blend of new and ancient techniques. Most silver Trollbeads are modelled using the 3000-year-old technique, the so-called 'cire perdu' or 'lost wax'-method.
In 2001, the glass beads became a fascinating and colorful addition to the Trollbeads collection. Traditionally, glass beads have been used by themselves on jewelry. It was therefore an innovative new approach when Trollbeads began to combine the living and colorful glass with gemstone beads, gold and silver.
ANOTHER WAY TO CARRY YOUR BEADS
In 2003 the Trollbeads collection is extended with the Fantasy Necklace. You can design and combine the Fantasy Necklace in endless ways, using beads and pendants from the collection.
TROLLBEADS GOES ABROAD
In 2003, Trollbeads adventures start in new countries: Hong Kong, USA and Spain. Today you can find Trollbeads in more than 40 countries all over the world.
Alongside Tibet Charity, Lise Aagaard developed the Tibet Beads project in 2005 to give unemployed Tibetan refugees in India an opportunity to learn new skills and earn an income.
“If you really want to help people in the third world countries to develop economically, you must teach them what it is you are successfully doing.”
UNIQUE beads are truly special to Trollbeads. It began as a charity project, proving self-sustainable workshops for people in Asia, giving them an opportunity to express themselves and create art.
They ended up creating UNIQUES.
THE NORDIC GOLD
Amber is added to the collection. 50 million years on the way to your bracelet. It is almost incomprehensible how long ago that is, but that specific moment in time is what we see.
PLAYING WITH THE CUSTOMERS
Trollbeads starts a big online event that shows the playfulness of the brand: “Where did you take your Trollbeads this summer”?
Since then, more events have been created which provides opportunity to activate our customers and to interact with each other.
Gemstones are added to the Trollbeads Collection
Born under enormous pressure since the dawn of time, these pieces of raw rocks are dug out of the bowels of the earth and made into exquisite jewelry of timeless beauty.
2009 - more Events
Trollbeads is among the very first to offer co-creation in the event People's Bead.
Fans and customers are invited to design a bead in the People's Bead competition.
JAIPUR, INDIAN UNIQUES WORKSHOP
Following the first Uniques project, Lise Aagaard decided to start a project in Jaipur.
This time the focus was on helping women with a challenging background.
2013 – LIMITED EDITION BRACELETS ARE INTRODUCED
A bracelet including a new glass bead, new silver bead and a new lock. The bracelet can only be bought as a finished piece.
2014 - TROLLBEADS DAY
The first time celebrating Trollbeads Day online and in stores all over the world. A true party!
2015 – BLACK FRIDAY
Trollbeads decided to celebrate Black Friday in a different manner and released the first Black Friday limited edition bead in 2015 – Midnight Brilliance
Gemstones are introduced in a smaller, round version, with a smooth surface.
First time introduced as limited editions for Trollbeads Day in 2019.